Our Family-Friendly Guarantee
Why We Keep It Clean (and Effective)
We’re here to change minds, not chase people off.
You won’t find any f*bombs, crude language, or obscene graphic imagery on our products—and that’s not just about being polite. It’s about being heard.
We’ve seen it happen—too many times. A protest sign. A bumper sticker. A shirt... It’s bold. It’s loud. And it’s covered in profanity.
So what happens?
People look away. Not because they disagree. But because the tone made them stop listening. As someone close to us said recently after encountering protesters chanting obscenities and holding signs spattered with profanities:
“We weren’t even sure what they were protesting. It was all f*bombs and curse words. Total turnoff. We just hurried by and didn’t even care what they had to say.”
At Say It Blue, we believe message matters—and delivery does, too.
We want our gear to start conversations, not shut them down.
You can be fierce without being filthy.
You can be bold without being bitter. And you can absolutely fight like heck—with your values fully intact.