About Us
At Say It Blue, we believe words can move mountains—and messages can move people.
Born from a deep love of democracy, justice, and unity, Say It Blue is more than just a brand. It’s a rallying cry. A creative resistance. A place where bold design meets bold values.
We craft high-impact apparel, signs, and gear that speak truth, spark conversation, and stand up to extremism—with style. Every design is original, every message intentional. We speak the language of progress, powered by wisdom, empathy, and action.
Whether you’re showing up at a protest, a school board meeting, or just the grocery store—we’ve got your back (and your front).
Why Blue?
Blue stands for the values we believe in—justice, equality, compassion, and democracy.
Yes, it’s the color of the Democratic Party—but more than that, it’s the color of anyone who believes in progress and human dignity.
If you believe in freedom for everyone, you’re in the right place.
What We Stand For
- Freedom and dignity for all people
- Truth in public discourse
- Art as activism
- Democracy worth fighting for
A portion of our profits supports causes we believe in, including veterans, voting rights, and grassroots community organizing.
Join the Movement
This isn’t just a store...it’s your movement.
We invite you to wear your values, raise your voice, and help build the future we all deserve.
James David Suelflow
Founder & Creative Director
James is a seasoned creative professional with a diverse background spanning graphic & advertising design, creative marketing strategy, and non-profit leadership. For over three decades as a branding consultant and visual communicator, he has helped businesses—huge and small—and organizations across a wide range of industries tell their stories through bold, compelling design and thoughtful, strategic messaging.